1. Sell advertising space on your web site.
You could sell banner or classified ads. If you want to make more money, sell sponsor ads that get top placement or the best exposure.
2. If you have enough web space, you could rent other people web pages.
You could also give them away for free and make money by including your banner ad on the web pages.
3. Charge people a fee to access part of your web site.
People will pay you money for your web site content if it's valuable to them. The
content can be ebooks, reports, software, etc.
4. Sell your own products or services.
They should be related to your target audience. You want to be able to take credit cards on your site and deliver your product to them as fast as possible.
5. Make money selling other people's products and services through affiliate programs.
They'll give you a link to all track your sales. You could be paid per sale, click or sign-up.
6. Publish an e-zine from your web site.
Have them subscribe to the e-zine right from your
web site. You could sell classified or sponsor advertising inside your e-zine.
Sunday, December 21, 2008
Saturday, December 20, 2008
How To Intensify Your Profits
1. Create benefit intensifiers for your list of ad copy benefits.
Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".
2. Use a little humor in your ad copy.
It could be the little extra motive you need to close a sale. People are usually persuaded easier if they're in a good mood.
3. Ask your visitors questions that induce thoughts, feelings, memories and emotions that will influence them to buy.
4. Tell your visitors what their friends or family will probably think when they buy your product.
People care about what other people think of them.
5. Use blue, underlined text links. People have been branded that blue, underlined text are links. You do not want to lose visitors by using a different color.
6. Consider outsourcing part of your work load to a virtual assistant. You won't have to pay the extra employee costs and you can save precious time.
7. Increase your traffic by holding a free teleclass. You can refer people to your web site for moreinformation.
8. Add an extra profit stream by selling the reprint rights to your web site content. It could be articles, e-books, reports, etc.
9. Spy on your competitors by buying their products.
You'll find out about their customer service, follow up marketing, up sell offers, etc.
10. Allow your visitors to assume you are a large corporation.
Use professional web design, graphics, content, customer service, etc.
Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".
2. Use a little humor in your ad copy.
It could be the little extra motive you need to close a sale. People are usually persuaded easier if they're in a good mood.
3. Ask your visitors questions that induce thoughts, feelings, memories and emotions that will influence them to buy.
4. Tell your visitors what their friends or family will probably think when they buy your product.
People care about what other people think of them.
5. Use blue, underlined text links. People have been branded that blue, underlined text are links. You do not want to lose visitors by using a different color.
6. Consider outsourcing part of your work load to a virtual assistant. You won't have to pay the extra employee costs and you can save precious time.
7. Increase your traffic by holding a free teleclass. You can refer people to your web site for moreinformation.
8. Add an extra profit stream by selling the reprint rights to your web site content. It could be articles, e-books, reports, etc.
9. Spy on your competitors by buying their products.
You'll find out about their customer service, follow up marketing, up sell offers, etc.
10. Allow your visitors to assume you are a large corporation.
Use professional web design, graphics, content, customer service, etc.
Friday, December 19, 2008
How To Prolong Your Visitor's Stay in Your Website
1. Offer a free ebook that's published right on your web site. They would have to stay at your web site to read it.
2. Give your visitors a different free bonus for each link they click-through on your web site. Example: "If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will want to keep reading to find out what happens at the end of the story.
4. Offer a search option on your web site. People will stay longer because it gives them the option of searching through your web site using keywords.
5. Provide a chat room on your web site. They will want to chat with other people that are interested in the subject.
6. Write your content so it attracts their five senses. Use plenty of adjectives. The will stay focused on your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part on your web site. People won't email you a question and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker if they have a hard time finding what they're looking for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site. Allow them to submit classified ads, play interactive games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your web site. It could be a search engine submitter, ad or letter templates, ebook compiler, etc.
Source
2. Give your visitors a different free bonus for each link they click-through on your web site. Example: "If you click on this link you'll get a FREE course!"
3. Make your content into a story format. They will want to keep reading to find out what happens at the end of the story.
4. Offer a search option on your web site. People will stay longer because it gives them the option of searching through your web site using keywords.
5. Provide a chat room on your web site. They will want to chat with other people that are interested in the subject.
6. Write your content so it attracts their five senses. Use plenty of adjectives. The will stay focused on your web site and block out other distractions.
7. Add a "FAQ - Frequently Ask Questions" part on your web site. People won't email you a question and leave. They will stay to find out the answer.
8. Offer easy navigation. People will leave quicker if they have a hard time finding what they're looking for. Don't get them lost or they will leave.
9. Give them plenty of things to do at your web site. Allow them to submit classified ads, play interactive games, add their link, sign your guest book, etc.
10. Offer free online tools they can use right at your web site. It could be a search engine submitter, ad or letter templates, ebook compiler, etc.
Source
Thursday, December 11, 2008
How To Get Valuable Feedback From Your Customers
You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.
By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.
Below are nine techniques you can use to get valuable feedback from your customers.
1. Use surveys and questionnaires regularly to improve your business.
Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.
2. Create an online community for your customers.
Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business.
3. Give away your products to a group of your customers.
Ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do get will be valuable.
4. Offer your web site visitors an online product or service from your web site at no cost.
It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site.
5. Create a customer focus group.
Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
6. Stay in contact with customers on a regular basis.
Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
7. Make it easy for your customers to contact you.
Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions.
8. You could regularly contact customers on birthdays or holidays.
Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could then follow-up with a survey or ask them if they're happy with your business.
9. Invite your customers to company meetings, luncheons, workshops or seminars.
Create special events for your customers like parties, barbecue's, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business.
You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.
By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.
Below are nine techniques you can use to get valuable feedback from your customers.
1. Use surveys and questionnaires regularly to improve your business.
Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.
2. Create an online community for your customers.
Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business.
3. Give away your products to a group of your customers.
Ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do get will be valuable.
4. Offer your web site visitors an online product or service from your web site at no cost.
It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site.
5. Create a customer focus group.
Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
6. Stay in contact with customers on a regular basis.
Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
7. Make it easy for your customers to contact you.
Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions.
8. You could regularly contact customers on birthdays or holidays.
Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could then follow-up with a survey or ask them if they're happy with your business.
9. Invite your customers to company meetings, luncheons, workshops or seminars.
Create special events for your customers like parties, barbecue's, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business.
You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.
Wednesday, December 10, 2008
Used Online Marketing Strategies
1. Utilize Your Knowledge
Do you have extensive knowledge in a particular subject?Offer people free consulting or advice on that subject viae-mail if in exchange they either link to your web site, runyour promotional ad in their e-zine or place your bannerad on their web site for a set period of time.
2. Become A Publisher
Publish e-zines for other people for free. In return for yourwork in designing, updating and gathering content yourequest that your promotional ad be placed at the top ofeach issue. Their duties will be to promote and send outeach issue to their subscribers.
3. Persuade Them To Sign
A great way to get e-mail addresses and testimonials foryour online business is to ask people to sign your guestbook. The problem is a lot of people won't take the extratime to sign your guest book. An effective way to persuadethem to sign your guest book is to give them somethingfree in return.
4. Create An E-mag
Publish your e-zine in ebook format. You could offer morearticles per issue. You could add graphics with the articlesjust like in print magazines. Your advertising revenue wouldincrease because you could charge businesses for full pagecolor ads.
5. Tell Them What's Next
Get your visitors excited about revisiting your web site.Tell them about upcoming articles, prize drawings, freestuff, etc. If they know what's in store for them, they willrevisit. Tell then to sign up for an e-mail reminder or tellthem to bookmark your web site.
6. Share Your Information
Create a web book that's related to your web site topic.Give people the option of linking to the web book so theygive it away to their visitors. Put your ad on top of thetitle page to get free advertising. This strategy will easilymultiply your advertising exposure.
Do you have extensive knowledge in a particular subject?Offer people free consulting or advice on that subject viae-mail if in exchange they either link to your web site, runyour promotional ad in their e-zine or place your bannerad on their web site for a set period of time.
2. Become A Publisher
Publish e-zines for other people for free. In return for yourwork in designing, updating and gathering content yourequest that your promotional ad be placed at the top ofeach issue. Their duties will be to promote and send outeach issue to their subscribers.
3. Persuade Them To Sign
A great way to get e-mail addresses and testimonials foryour online business is to ask people to sign your guestbook. The problem is a lot of people won't take the extratime to sign your guest book. An effective way to persuadethem to sign your guest book is to give them somethingfree in return.
4. Create An E-mag
Publish your e-zine in ebook format. You could offer morearticles per issue. You could add graphics with the articlesjust like in print magazines. Your advertising revenue wouldincrease because you could charge businesses for full pagecolor ads.
5. Tell Them What's Next
Get your visitors excited about revisiting your web site.Tell them about upcoming articles, prize drawings, freestuff, etc. If they know what's in store for them, they willrevisit. Tell then to sign up for an e-mail reminder or tellthem to bookmark your web site.
6. Share Your Information
Create a web book that's related to your web site topic.Give people the option of linking to the web book so theygive it away to their visitors. Put your ad on top of thetitle page to get free advertising. This strategy will easilymultiply your advertising exposure.
Tuesday, December 9, 2008
How to Use Endorsement to Increase your Sales
Endorsement marketing is having famous or reputable people
recommend your product or service to others. They could be
celebrities, star athletes, musicians, etc. Choose people that
are related to your business and might actually use your
product or service.
Before asking anyone for an endorsement be sure your product
or service gives the results you say it does. They may ask you
to prove it before they will agree to give an endorsement.
Once you find the ideal person to endorse your product or
service simply contact them and ask. When proposing any
endorsement deal make it a win/win situation. Tell them you
would get the endorsement and they would get free publicity.
If they're selling a product or service, you could exchange
endorsements. If they ask for a fee, try to give them a
percentage of the profits instead.
Once you get an endorsement from someone, use it on all your
advertising and marketing material. Put their endorsement and
picture on your Web site. Use their testimonial in your ads.
Include it on your product packages.
An endorsement can increase your sales fast. It gives credibility
to your product or service. People will usually believe a person
that's not related to your business before they will believe you.
recommend your product or service to others. They could be
celebrities, star athletes, musicians, etc. Choose people that
are related to your business and might actually use your
product or service.
Before asking anyone for an endorsement be sure your product
or service gives the results you say it does. They may ask you
to prove it before they will agree to give an endorsement.
Once you find the ideal person to endorse your product or
service simply contact them and ask. When proposing any
endorsement deal make it a win/win situation. Tell them you
would get the endorsement and they would get free publicity.
If they're selling a product or service, you could exchange
endorsements. If they ask for a fee, try to give them a
percentage of the profits instead.
Once you get an endorsement from someone, use it on all your
advertising and marketing material. Put their endorsement and
picture on your Web site. Use their testimonial in your ads.
Include it on your product packages.
An endorsement can increase your sales fast. It gives credibility
to your product or service. People will usually believe a person
that's not related to your business before they will believe you.
Monday, December 8, 2008
How To Get Free Advertising By Participating In E-mail Discussion Lists
Posting messages to e-mail discussion lists is a great way to get free advertising. An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another. When you post a message to a list include your signature file at the end. Your sig file should be no more than 5 to 6 lines. Include an attention getting sentence why they should visit your web site or e-mail your auto responder. Try to select list's that are archived because your signature file will be viewed for years to come.
E-mail discussion lists are highly targeted. There are thousands of discussion lists with thousands of different subjects. You can usually subscribe to these lists by sending an e-mail or by filling out a web form. You want to subscribe to one that would be related to your target audience. If you are selling books about marketing, you would want to post to lists were business people and marketers would congregate.
Before posting to any e-mail discussion list, read the FAQ or rules first. They will tell you what kinds of posts are allowed. Read the messages for a few days before posting your message to see what type of messages are being posted. If the list is archived you could read the older messages. If you want to make sure, you could e-mail the list moderator. Never post messages that are unrelated to the list's subject.
There are many different types of messages you could post to the e-mail discussion list. You could post an informative comment or article that would interest the other list members. Post a question on the discussion list that you would like answered. You could answer another person's question on the list. When you post and answer questions you will become know as an expert and meet other experts on the list.
E-mail discussion lists are highly targeted. There are thousands of discussion lists with thousands of different subjects. You can usually subscribe to these lists by sending an e-mail or by filling out a web form. You want to subscribe to one that would be related to your target audience. If you are selling books about marketing, you would want to post to lists were business people and marketers would congregate.
Before posting to any e-mail discussion list, read the FAQ or rules first. They will tell you what kinds of posts are allowed. Read the messages for a few days before posting your message to see what type of messages are being posted. If the list is archived you could read the older messages. If you want to make sure, you could e-mail the list moderator. Never post messages that are unrelated to the list's subject.
There are many different types of messages you could post to the e-mail discussion list. You could post an informative comment or article that would interest the other list members. Post a question on the discussion list that you would like answered. You could answer another person's question on the list. When you post and answer questions you will become know as an expert and meet other experts on the list.
Sunday, December 7, 2008
How To Profit from Offline Joint Venture
There are many advantages joint venturing with offline businesses. You could increase your target market by reaching audiences you couldn't advertise to before. You could get referrals from the offline businesses you joint venture with.
The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint
venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.
Below are three possible joint venture deals you could set up:
1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.
2. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.
3. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter.
Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.
The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint
venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.
Below are three possible joint venture deals you could set up:
1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.
2. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.
3. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter.
Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.
Friday, December 5, 2008
How To Increase Your Orders By Answering Questions
People will contact your customer service to ask questions about your business or products. Did you know you can increase your orders by training your customer service to actually sell products?
You should include your signature file with all the questions you answer by e-mail. Your signature file should be no longer than 5 lines, 65 characters per line. Include your contact information, business name and an attention getting headline.
Tell people about the new products and services that you offer after you're done answering their question(s) by phone. If they have already bought products from you in the past, offer them add-on or backend products.
If you're using FAQ "Frequently Asked Questions", include your banner ad on top of your FAQ site. You could also include a subscription form for your free e-zine on the site as well.
When you answer peoples questions by snail mail, include an insert advertisement for the products or services your business offers. Include your web site address, e-mail address, logo, slogan and other information on all marketing material you send.
You should include your signature file with all the questions you answer by e-mail. Your signature file should be no longer than 5 lines, 65 characters per line. Include your contact information, business name and an attention getting headline.
Tell people about the new products and services that you offer after you're done answering their question(s) by phone. If they have already bought products from you in the past, offer them add-on or backend products.
If you're using FAQ "Frequently Asked Questions", include your banner ad on top of your FAQ site. You could also include a subscription form for your free e-zine on the site as well.
When you answer peoples questions by snail mail, include an insert advertisement for the products or services your business offers. Include your web site address, e-mail address, logo, slogan and other information on all marketing material you send.
How To Get Free Advertising
1. Give Testimonials
When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.
2. Leave A Message
When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at
the end of the message. Some discussion boards let you post your banner ad or text link.
3. Sign Guest Books
When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.
4. Write A Review
When you visit a web site you enjoyed a lot write a review for the web site. Write about the benefits you gain from the site, the web site design, interesting online services it offers
etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.
5. Send An E-mail To The Editors
When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your
signature file at the end. The editor may post it on his or her web site.
When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.
2. Leave A Message
When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at
the end of the message. Some discussion boards let you post your banner ad or text link.
3. Sign Guest Books
When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.
4. Write A Review
When you visit a web site you enjoyed a lot write a review for the web site. Write about the benefits you gain from the site, the web site design, interesting online services it offers
etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.
5. Send An E-mail To The Editors
When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your
signature file at the end. The editor may post it on his or her web site.
Thursday, December 4, 2008
How To Promote Your Online Business
1. Electronic Catalog Marketing
Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren't in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.
2. Donate Your Publishing
Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video's, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you
donate.
3. Online Community Marketing
Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let's say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.
Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren't in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.
2. Donate Your Publishing
Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video's, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you
donate.
3. Online Community Marketing
Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let's say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.
Tuesday, December 2, 2008
How to Increase Sales Using Colors
The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors. Here are a list of colors with some emotions and symbolizations they can cause:
Red - love, excitement, warmth
Pink - romantic, affection, sensuality
White - purity, peace, perfection
Blue - sky, water, travel, freedom, truth
Purple - royalty, dignity
Black - space, night, authority
Green - money, calm, envy, greed
Yellow - light, purity, understanding
Orange - autumn, youthfulness, fire
Brown - wood, comfort, strength
Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. If your selling a money-making product you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money so you maybe want ad in some brown and blue colors on your web site.
The same principle can be applied to graphics or pictures of your product on your web site. Package your products with colors that will trigger your audience to buy. If your selling a book about how to be more romantic, use red and pink colors on the cover. I hope these simple web
site color techniques will increase your business's sales.
Red - love, excitement, warmth
Pink - romantic, affection, sensuality
White - purity, peace, perfection
Blue - sky, water, travel, freedom, truth
Purple - royalty, dignity
Black - space, night, authority
Green - money, calm, envy, greed
Yellow - light, purity, understanding
Orange - autumn, youthfulness, fire
Brown - wood, comfort, strength
Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. If your selling a money-making product you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money so you maybe want ad in some brown and blue colors on your web site.
The same principle can be applied to graphics or pictures of your product on your web site. Package your products with colors that will trigger your audience to buy. If your selling a book about how to be more romantic, use red and pink colors on the cover. I hope these simple web
site color techniques will increase your business's sales.
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