How to Boost Traffic to Your Website by Advertising

1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy. (this also works for PTC sites so visitors will tend to stay longer than 2 minutes in your web page.)

2. Start a members only web site. Tell visitors what's in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their e-zine for a set period of time. Usually they will agree to the free advertising to save money. This is a powerful way to get free advertising.

3. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts tenor more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyone's postings each month. This could also work for e-mail discussion lists... or you can also give away money, like MyLot.com and review sites like Ciao.com and Reviewstream.com. It also help boost a good traffic to your website.

4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site.

5. There a millions of web sites on the internet. Instead of marketing your web site as a web site, market it as a free webbook. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.

What To Do With Products That Don't Sell

1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.

2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.

3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.

4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.

5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as a promotional product. Businesses are always looking for products they can giveaway to their customers with their advertising on the product. You could make part of your investment back.

7. Barter your product to other businesses for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.

8. You could create an online contest so people could win your product. This will attract traffic to your web site. You also could get free advertising by listing it on online contest directories.

9. If you decide to giveaway the product for free, allow other people to giveaway the product for free. Place your web site ad on the product. This will spread your advertising and attract even more people to your site.

10. Ask businesses with the same target audience if they would be interested in combining your product with their product. You could then sell them together as a package deal and split the profits. You may have better results selling your product this way.

How To Beat Your Competitor by Joint Ventures

A joint venture is when two or more businesses join together to
work on a project for a set period of time. Doing joint ventures
with other businesses can increase your chances of beating
your competition, increase your sales and increase your profits
quickly. Plus:

-you can save money when businesses share operating costs

-you can get referrals from other businesses

-you can save valuable time when businesses share the workload

-you can offer your customers new products and services

-you can gain new business associates

-you can save money by sharing advertising and marketing costs

-you can get free advice and important information from other
businesses

You can find businesses to joint venture with online or
offline. I try to find businesses that have the same target
audience, but are not direct competition with my business.
Here are a few ways to find joint ventures online:

-subscribe and participate in e-mail discussion groups, online
forums and newsgroups that deal with your target audience

-subscribe to e-zines that deal with your targeted audience

-note on your Web site or e-zine that you are interested in
doing joint ventures

-search in your favorite web directories and search engines to
find businesses to joint venture with online

Once you find a business simply e-mail them your proposal.
Tell the business owner the benefits of the joint venture.
Explain to him or her why it would be a win/win situation for
both of your businesses. Give them a lot of compliments about
their business, Web site, products and services. Using all three
methods above will greater your chance of constructing a
profitable joint venture.

Why You Should Submit Articles to E-zines

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

How To Make Money Writing Articles

If you write and submit articles on the Internet, you need to
make sure you are getting the most money out of each article.
Here are the 7 different ways to make money with articles:

1. Promote Your Website

Add your author bio at the end of each article with a short ad
for your products or services and a link to your website. People
who like your article and click on your link will be more ready
to buy from you than a cold prospect.

2. Promote Affiliate Products

You can promote affiliate products in your author bio, and make
commissions on all the sales you refer. Just register a domain
name (so your link at the end of the article looks
professional), and redirect it to your affiliate link.

3. Content Sites With Adsense

Use your articles to build content websites packed with useful
information. Content websites are likely to get lots of free
traffic from search engines. Place the Google Adsense
advertisements on your pages, and get paid for each click.

4. Blogs

Start publishing a blog. Search engines love blogs because they
are regularly updated with fresh content. Blogs tend to get a
lot of traffic from search engines. Break-up your articles into
smaller chunks and turn them into blog entries.

5. Mailing List

Collect your website visitors names and e-mail addresses – ask
them to sign up for your newsletter. Regularly e-mail your
articles to your newsletter subscribers, along with promotions
for your website.

6. Information Products

When you accumulate enough articles, compile them into an
e-book. Turn your articles into book chapters. Change a few
things here and there, and you will have a new information
product to sell.

7. Viral E-Books

Instead of selling the e-book that you made from your articles,
you can also use a viral marketing approach. Add promotional
copy to your e-book along with links to your website and
affiliate links, and give it away. It will spread around the
Internet like a virus, advertising your products and services
and putting more money in your pocket.

How To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking
and ask others what information they're interested in.


2. Examine what information is being broadcast on
tv, news and talk shows. That information is usually
hot topics.


3. Hang out in similar message boards. People leave
questions for information they're seeking. That is a
strong indicator of subjects to write about.


4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.


5. Regularly check your site's guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.


6. Check online bookstore's best sellers list. They're
very good resources for finding winning topics and
ideas to write about.


7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.


8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.


9. Relate your article to a current fad that's going
on in your specific industry. The topic is usually
interesting to your target audience.


10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.

10 Important Things To Tell Your Prospects

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.


2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.


3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.


4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.


5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you
target the senses you're triggering human appeal.


6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live.


7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time.


8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual.


9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.


10. Tell your prospects that you stand behind all your products. People want to know that you backup any claims you make about your product.

How To Gain Your Prospects Attention Using Your Picture Alone

1. Use an uncommon hair style. You could style your hair to stand straight up like you're scared or use a wig to wear a mohawk or huge fuzzy hair.


2. Color your hair a bright color. You could color it pink, blue, purple, green, etc. You could even make it match your web site's colors.


3. Draw a lines on your picture. You could draw a black eye or mustache on it before you scan and upload it to your web site.


4. Put on silly glasses. You could put on spring like glasses, oversized colorful glasses, spinning glasses, or even 3D glasses.


5. Wear uncommon clothes. You could wear a super bright suit, a costume outfit, a weird tie or a bathing suit.


6. Make a weird facial expression. You could stick your tongue out, push your face together, make your eyes big, look like you're angry, etc.


7. Wear an unrelated hat. You could wear a cowboy hat, a bowl on your head, straw hat, a sports helmet, a rain hat, etc.


8. Paint your face. You could paint y.our own ideal character or paint a typical character like a clown, animal, plant, etc.


9. Wear a mask. You could buy one or make one out of a paper bag. Just cut the nose, mouth and eyes out. You could also add other facial features.


10. Use an uncommon background. You could use an outside background, a funny wallpaper, a prop to look like you have a cartoon body, etc.

Read more.

How To Increase Your Sales

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.


3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.


4. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc.


5. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc.


6. Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc.


7. Give your prospects or customers a breath of fresh air. Don't be afraid to design your web site and ad copies different from everyone else.


8. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online.


9. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad.


10. Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an ebook, etc.

Read more.

How to Boost Profit

1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.


2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.


3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your website they can receive an informative e-mail.


4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.


5. Use problems to attract online traffic. Find a common online problem and use your web site
to solve it. People will visit and see your ads.


6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.


7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.


8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.


9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.


10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.

Benson Wong

How To Skyrocket and Unleash Your Profits

1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.

2. Gain your visitors attention by telling them your problems. People like to hear about other people's problems because it takes away from their own.

3. Create trust with your prospects by telling them something they already know is true. They'll know for sure you're not lying and begin to trust you.

4. Survey your target audience to find out things you have in common with them and use them in your ad. People like people that are like themselves.

5. Offer free classified ads on your web site that expire after a particular time period. People will
revisit your web site over and over to resubmit.

6. Forward interesting emails to your online friends with your signature file included. They may end up forwarding it to their friends and so on.

7. Organize your web site into categories. Visitors won't get frustrated and leave your site because they can't find what they're looking for.

8. Give your web site visitors a "thank you" email. This'll remind them to revisit. Just get their email address and permission.

9. Advertise that your online business is for sale. Try to sell it for 10,000,000 dollars. You'll either get 10,000,000 dollars or you'll get curious visitors.

10. Try auctioning off your products. Set up the auction software on your web site. Give customers the option of paying outright or bidding.

How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes

Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.

The prizes should be something your target audience would need or want. Try to be as original as possible with the prizes you are offering. Always offer more than one prize, a grand prize and runner-up prizes. Use your products or services to give away as prizes. Make sure your prizes have some value, nothing cheap. Give enough information about all the prizes, so people will be interested in entering.

Make it easy for people to enter your contest or sweepstakes. I feel the easiest ways online are from an entry form on your Web site or by e-mail. Capture as much info. as you can when they enter your contest or sweepstakes like:

Company Name
First/Last Name
Street Address
City, State, Zip
Day/Evening Phone Number
E-mail Address
Web Site Address
Purchasing History
Survey Questions

Give your contest or sweepstakes a professional look and feel. Provide an "Official Rules" Web page for your contest or sweepstakes. Include a time period of how long your contest or sweepstakes will be held. Tell visitors how you will deliver the prizes. Include pictures of the prizes on your site. Tell visitors who will judge your contest. Check out other contests and sweepstakes Web sites to get more ideas.

Benson Wong

How To Use Database Marketing To Increase Your Online Profits

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.


The Types Of Information To Collect

The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.


How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.


Beneficial Uses For Your Database

• Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.
• Find out the things they like or dislike about your business. Use the information to target your best prospects.
• Find out how much money your prospects or customers make. Use it to improve your customer service.
• Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.
• Find out how to your improve your existing products or services. Use it to build your customer loyalty.
• Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.

The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods. Take advantage of database marketing and watch your online profits skyrocket.

Benson Wong

How to Plug In Extra Profits

1. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.

2. Swap articles with other e-zines publishers. You could get your articles published more often if in exchange you publish their articles.

3. Ask people to link to your site's content. Some people may not want to link to your home page but might want to link to your content.

4. Convert your web site into an ebook. You could offer your ebook as a free bonus for your product or another business' product.

5. Create ebooks for other web sites or businesses. You could create them for no charge in exchange for an ad or mention of your web site inside.

6. Team-up with eight to ten other sites to promote the same web site. Just include everyone's products on the web site you are all promoting.

7. Give free e-mail consultations to your customers. When you e-mail them back your advice include a small ad for a back end product your selling.

8. Encourage your customers or visitors to e-mail you questions about your product or web site. Just include your sig file with your reply.

9. Give out free web space on your server. Many of your visitors may want to publish their own web site. Just require that they publish your banner ad.

10. Design web sites for other businesses for free. Just require them to publish your banner or text ad somewhere on their home page.


Benson Wong