How To Create Income With Your Web Site

1. Sell advertising space on your web site.
You could sell banner or classified ads. If you want to make more money, sell sponsor ads that get top placement or the best exposure.

2. If you have enough web space, you could rent other people web pages.
You could also give them away for free and make money by including your banner ad on the web pages.

3. Charge people a fee to access part of your web site.
People will pay you money for your web site content if it's valuable to them. The
content can be ebooks, reports, software, etc.

4. Sell your own products or services.
They should be related to your target audience. You want to be able to take credit cards on your site and deliver your product to them as fast as possible.

5. Make money selling other people's products and services through affiliate programs.
They'll give you a link to all track your sales. You could be paid per sale, click or sign-up.

6. Publish an e-zine from your web site.
Have them subscribe to the e-zine right from your
web site. You could sell classified or sponsor advertising inside your e-zine.

How To Intensify Your Profits

1. Create benefit intensifiers for your list of ad copy benefits.

Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".

2. Use a little humor in your ad copy.
It could be the little extra motive you need to close a sale. People are usually persuaded easier if they're in a good mood.

3. Ask your visitors questions that induce thoughts, feelings, memories and emotions that will influence them to buy.

4. Tell your visitors what their friends or family will probably think when they buy your product.
People care about what other people think of them.

5. Use blue, underlined text links. People have been branded that blue, underlined text are links. You do not want to lose visitors by using a different color.

6. Consider outsourcing part of your work load to a virtual assistant. You won't have to pay the extra employee costs and you can save precious time.

7. Increase your traffic by holding a free teleclass. You can refer people to your web site for moreinformation.

8. Add an extra profit stream by selling the reprint rights to your web site content. It could be articles, e-books, reports, etc.

9. Spy on your competitors by buying their products.
You'll find out about their customer service, follow up marketing, up sell offers, etc.

10. Allow your visitors to assume you are a large corporation.
Use professional web design, graphics, content, customer service, etc.

How To Prolong Your Visitor's Stay in Your Website

1. Offer a free ebook that's published right on your web site. They would have to stay at your web site to read it.

2. Give your visitors a different free bonus for each link they click-through on your web site. Example: "If you click on this link you'll get a FREE course!"

3. Make your content into a story format. They will want to keep reading to find out what happens at the end of the story.

4. Offer a search option on your web site. People will stay longer because it gives them the option of searching through your web site using keywords.

5. Provide a chat room on your web site. They will want to chat with other people that are interested in the subject.

6. Write your content so it attracts their five senses. Use plenty of adjectives. The will stay focused on your web site and block out other distractions.

7. Add a "FAQ - Frequently Ask Questions" part on your web site. People won't email you a question and leave. They will stay to find out the answer.

8. Offer easy navigation. People will leave quicker if they have a hard time finding what they're looking for. Don't get them lost or they will leave.

9. Give them plenty of things to do at your web site. Allow them to submit classified ads, play interactive games, add their link, sign your guest book, etc.

10. Offer free online tools they can use right at your web site. It could be a search engine submitter, ad or letter templates, ebook compiler, etc.

Source

How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.

Below are nine techniques you can use to get valuable feedback from your customers.

1. Use surveys and questionnaires regularly to improve your business.

Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.

2. Create an online community for your customers.

Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business.

3. Give away your products to a group of your customers.

Ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do get will be valuable.

4. Offer your web site visitors an online product or service from your web site at no cost.

It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site.

5. Create a customer focus group.

Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

6. Stay in contact with customers on a regular basis.

Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.

7. Make it easy for your customers to contact you.

Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions.

8. You could regularly contact customers on birthdays or holidays.

Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could then follow-up with a survey or ask them if they're happy with your business.

9. Invite your customers to company meetings, luncheons, workshops or seminars.

Create special events for your customers like parties, barbecue's, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business.

You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.

Used Online Marketing Strategies

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject?Offer people free consulting or advice on that subject viae-mail if in exchange they either link to your web site, runyour promotional ad in their e-zine or place your bannerad on their web site for a set period of time.

2. Become A Publisher

Publish e-zines for other people for free. In return for yourwork in designing, updating and gathering content yourequest that your promotional ad be placed at the top ofeach issue. Their duties will be to promote and send outeach issue to their subscribers.

3. Persuade Them To Sign

A great way to get e-mail addresses and testimonials foryour online business is to ask people to sign your guestbook. The problem is a lot of people won't take the extratime to sign your guest book. An effective way to persuadethem to sign your guest book is to give them somethingfree in return.

4. Create An E-mag

Publish your e-zine in ebook format. You could offer morearticles per issue. You could add graphics with the articlesjust like in print magazines. Your advertising revenue wouldincrease because you could charge businesses for full pagecolor ads.

5. Tell Them What's Next

Get your visitors excited about revisiting your web site.Tell them about upcoming articles, prize drawings, freestuff, etc. If they know what's in store for them, they willrevisit. Tell then to sign up for an e-mail reminder or tellthem to bookmark your web site.

6. Share Your Information

Create a web book that's related to your web site topic.Give people the option of linking to the web book so theygive it away to their visitors. Put your ad on top of thetitle page to get free advertising. This strategy will easilymultiply your advertising exposure.

How to Use Endorsement to Increase your Sales

Endorsement marketing is having famous or reputable people
recommend your product or service to others. They could be
celebrities, star athletes, musicians, etc. Choose people that
are related to your business and might actually use your
product or service.

Before asking anyone for an endorsement be sure your product
or service gives the results you say it does. They may ask you
to prove it before they will agree to give an endorsement.

Once you find the ideal person to endorse your product or
service simply contact them and ask. When proposing any
endorsement deal make it a win/win situation. Tell them you
would get the endorsement and they would get free publicity.
If they're selling a product or service, you could exchange
endorsements. If they ask for a fee, try to give them a
percentage of the profits instead.

Once you get an endorsement from someone, use it on all your
advertising and marketing material. Put their endorsement and
picture on your Web site. Use their testimonial in your ads.
Include it on your product packages.

An endorsement can increase your sales fast. It gives credibility
to your product or service. People will usually believe a person
that's not related to your business before they will believe you.

How To Get Free Advertising By Participating In E-mail Discussion Lists

Posting messages to e-mail discussion lists is a great way to get free advertising. An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another. When you post a message to a list include your signature file at the end. Your sig file should be no more than 5 to 6 lines. Include an attention getting sentence why they should visit your web site or e-mail your auto responder. Try to select list's that are archived because your signature file will be viewed for years to come.

E-mail discussion lists are highly targeted. There are thousands of discussion lists with thousands of different subjects. You can usually subscribe to these lists by sending an e-mail or by filling out a web form. You want to subscribe to one that would be related to your target audience. If you are selling books about marketing, you would want to post to lists were business people and marketers would congregate.

Before posting to any e-mail discussion list, read the FAQ or rules first. They will tell you what kinds of posts are allowed. Read the messages for a few days before posting your message to see what type of messages are being posted. If the list is archived you could read the older messages. If you want to make sure, you could e-mail the list moderator. Never post messages that are unrelated to the list's subject.

There are many different types of messages you could post to the e-mail discussion list. You could post an informative comment or article that would interest the other list members. Post a question on the discussion list that you would like answered. You could answer another person's question on the list. When you post and answer questions you will become know as an expert and meet other experts on the list.

How To Profit from Offline Joint Venture

There are many advantages joint venturing with offline businesses. You could increase your target market by reaching audiences you couldn't advertise to before. You could get referrals from the offline businesses you joint venture with.

The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint
venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.

Below are three possible joint venture deals you could set up:

1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.

2. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.

3. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter.

Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.

How To Increase Your Orders By Answering Questions

People will contact your customer service to ask questions about your business or products. Did you know you can increase your orders by training your customer service to actually sell products?

You should include your signature file with all the questions you answer by e-mail. Your signature file should be no longer than 5 lines, 65 characters per line. Include your contact information, business name and an attention getting headline.

Tell people about the new products and services that you offer after you're done answering their question(s) by phone. If they have already bought products from you in the past, offer them add-on or backend products.

If you're using FAQ "Frequently Asked Questions", include your banner ad on top of your FAQ site. You could also include a subscription form for your free e-zine on the site as well.

When you answer peoples questions by snail mail, include an insert advertisement for the products or services your business offers. Include your web site address, e-mail address, logo, slogan and other information on all marketing material you send.

How To Get Free Advertising

1. Give Testimonials

When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.

2. Leave A Message

When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at
the end of the message. Some discussion boards let you post your banner ad or text link.

3. Sign Guest Books

When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.

4. Write A Review

When you visit a web site you enjoyed a lot write a review for the web site. Write about the benefits you gain from the site, the web site design, interesting online services it offers
etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.

5. Send An E-mail To The Editors

When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your
signature file at the end. The editor may post it on his or her web site.

How To Promote Your Online Business

1. Electronic Catalog Marketing

Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren't in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.

2. Donate Your Publishing

Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video's, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you
donate.

3. Online Community Marketing

Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let's say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.

How to Increase Sales Using Colors

The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors. Here are a list of colors with some emotions and symbolizations they can cause:

Red - love, excitement, warmth

Pink - romantic, affection, sensuality

White - purity, peace, perfection

Blue - sky, water, travel, freedom, truth

Purple - royalty, dignity

Black - space, night, authority

Green - money, calm, envy, greed

Yellow - light, purity, understanding

Orange - autumn, youthfulness, fire

Brown - wood, comfort, strength

Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. If your selling a money-making product you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money so you maybe want ad in some brown and blue colors on your web site.

The same principle can be applied to graphics or pictures of your product on your web site. Package your products with colors that will trigger your audience to buy. If your selling a book about how to be more romantic, use red and pink colors on the cover. I hope these simple web
site color techniques will increase your business's sales.

How to Boost Traffic to Your Website by Advertising

1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy. (this also works for PTC sites so visitors will tend to stay longer than 2 minutes in your web page.)

2. Start a members only web site. Tell visitors what's in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their e-zine for a set period of time. Usually they will agree to the free advertising to save money. This is a powerful way to get free advertising.

3. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts tenor more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyone's postings each month. This could also work for e-mail discussion lists... or you can also give away money, like MyLot.com and review sites like Ciao.com and Reviewstream.com. It also help boost a good traffic to your website.

4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site.

5. There a millions of web sites on the internet. Instead of marketing your web site as a web site, market it as a free webbook. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.

What To Do With Products That Don't Sell

1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.

2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.

3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.

4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.

5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as a promotional product. Businesses are always looking for products they can giveaway to their customers with their advertising on the product. You could make part of your investment back.

7. Barter your product to other businesses for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.

8. You could create an online contest so people could win your product. This will attract traffic to your web site. You also could get free advertising by listing it on online contest directories.

9. If you decide to giveaway the product for free, allow other people to giveaway the product for free. Place your web site ad on the product. This will spread your advertising and attract even more people to your site.

10. Ask businesses with the same target audience if they would be interested in combining your product with their product. You could then sell them together as a package deal and split the profits. You may have better results selling your product this way.

How To Beat Your Competitor by Joint Ventures

A joint venture is when two or more businesses join together to
work on a project for a set period of time. Doing joint ventures
with other businesses can increase your chances of beating
your competition, increase your sales and increase your profits
quickly. Plus:

-you can save money when businesses share operating costs

-you can get referrals from other businesses

-you can save valuable time when businesses share the workload

-you can offer your customers new products and services

-you can gain new business associates

-you can save money by sharing advertising and marketing costs

-you can get free advice and important information from other
businesses

You can find businesses to joint venture with online or
offline. I try to find businesses that have the same target
audience, but are not direct competition with my business.
Here are a few ways to find joint ventures online:

-subscribe and participate in e-mail discussion groups, online
forums and newsgroups that deal with your target audience

-subscribe to e-zines that deal with your targeted audience

-note on your Web site or e-zine that you are interested in
doing joint ventures

-search in your favorite web directories and search engines to
find businesses to joint venture with online

Once you find a business simply e-mail them your proposal.
Tell the business owner the benefits of the joint venture.
Explain to him or her why it would be a win/win situation for
both of your businesses. Give them a lot of compliments about
their business, Web site, products and services. Using all three
methods above will greater your chance of constructing a
profitable joint venture.

Why You Should Submit Articles to E-zines

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

How To Make Money Writing Articles

If you write and submit articles on the Internet, you need to
make sure you are getting the most money out of each article.
Here are the 7 different ways to make money with articles:

1. Promote Your Website

Add your author bio at the end of each article with a short ad
for your products or services and a link to your website. People
who like your article and click on your link will be more ready
to buy from you than a cold prospect.

2. Promote Affiliate Products

You can promote affiliate products in your author bio, and make
commissions on all the sales you refer. Just register a domain
name (so your link at the end of the article looks
professional), and redirect it to your affiliate link.

3. Content Sites With Adsense

Use your articles to build content websites packed with useful
information. Content websites are likely to get lots of free
traffic from search engines. Place the Google Adsense
advertisements on your pages, and get paid for each click.

4. Blogs

Start publishing a blog. Search engines love blogs because they
are regularly updated with fresh content. Blogs tend to get a
lot of traffic from search engines. Break-up your articles into
smaller chunks and turn them into blog entries.

5. Mailing List

Collect your website visitors names and e-mail addresses – ask
them to sign up for your newsletter. Regularly e-mail your
articles to your newsletter subscribers, along with promotions
for your website.

6. Information Products

When you accumulate enough articles, compile them into an
e-book. Turn your articles into book chapters. Change a few
things here and there, and you will have a new information
product to sell.

7. Viral E-Books

Instead of selling the e-book that you made from your articles,
you can also use a viral marketing approach. Add promotional
copy to your e-book along with links to your website and
affiliate links, and give it away. It will spread around the
Internet like a virus, advertising your products and services
and putting more money in your pocket.

How To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking
and ask others what information they're interested in.


2. Examine what information is being broadcast on
tv, news and talk shows. That information is usually
hot topics.


3. Hang out in similar message boards. People leave
questions for information they're seeking. That is a
strong indicator of subjects to write about.


4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.


5. Regularly check your site's guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.


6. Check online bookstore's best sellers list. They're
very good resources for finding winning topics and
ideas to write about.


7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.


8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.


9. Relate your article to a current fad that's going
on in your specific industry. The topic is usually
interesting to your target audience.


10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.

10 Important Things To Tell Your Prospects

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.


2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.


3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.


4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.


5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you
target the senses you're triggering human appeal.


6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live.


7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time.


8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual.


9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.


10. Tell your prospects that you stand behind all your products. People want to know that you backup any claims you make about your product.

How To Gain Your Prospects Attention Using Your Picture Alone

1. Use an uncommon hair style. You could style your hair to stand straight up like you're scared or use a wig to wear a mohawk or huge fuzzy hair.


2. Color your hair a bright color. You could color it pink, blue, purple, green, etc. You could even make it match your web site's colors.


3. Draw a lines on your picture. You could draw a black eye or mustache on it before you scan and upload it to your web site.


4. Put on silly glasses. You could put on spring like glasses, oversized colorful glasses, spinning glasses, or even 3D glasses.


5. Wear uncommon clothes. You could wear a super bright suit, a costume outfit, a weird tie or a bathing suit.


6. Make a weird facial expression. You could stick your tongue out, push your face together, make your eyes big, look like you're angry, etc.


7. Wear an unrelated hat. You could wear a cowboy hat, a bowl on your head, straw hat, a sports helmet, a rain hat, etc.


8. Paint your face. You could paint y.our own ideal character or paint a typical character like a clown, animal, plant, etc.


9. Wear a mask. You could buy one or make one out of a paper bag. Just cut the nose, mouth and eyes out. You could also add other facial features.


10. Use an uncommon background. You could use an outside background, a funny wallpaper, a prop to look like you have a cartoon body, etc.

Read more.

How To Increase Your Sales

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.


3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.


4. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc.


5. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc.


6. Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc.


7. Give your prospects or customers a breath of fresh air. Don't be afraid to design your web site and ad copies different from everyone else.


8. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online.


9. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad.


10. Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an ebook, etc.

Read more.

How to Boost Profit

1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.


2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.


3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your website they can receive an informative e-mail.


4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.


5. Use problems to attract online traffic. Find a common online problem and use your web site
to solve it. People will visit and see your ads.


6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.


7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.


8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.


9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.


10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.

Benson Wong

How To Skyrocket and Unleash Your Profits

1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.

2. Gain your visitors attention by telling them your problems. People like to hear about other people's problems because it takes away from their own.

3. Create trust with your prospects by telling them something they already know is true. They'll know for sure you're not lying and begin to trust you.

4. Survey your target audience to find out things you have in common with them and use them in your ad. People like people that are like themselves.

5. Offer free classified ads on your web site that expire after a particular time period. People will
revisit your web site over and over to resubmit.

6. Forward interesting emails to your online friends with your signature file included. They may end up forwarding it to their friends and so on.

7. Organize your web site into categories. Visitors won't get frustrated and leave your site because they can't find what they're looking for.

8. Give your web site visitors a "thank you" email. This'll remind them to revisit. Just get their email address and permission.

9. Advertise that your online business is for sale. Try to sell it for 10,000,000 dollars. You'll either get 10,000,000 dollars or you'll get curious visitors.

10. Try auctioning off your products. Set up the auction software on your web site. Give customers the option of paying outright or bidding.

How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes

Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.

The prizes should be something your target audience would need or want. Try to be as original as possible with the prizes you are offering. Always offer more than one prize, a grand prize and runner-up prizes. Use your products or services to give away as prizes. Make sure your prizes have some value, nothing cheap. Give enough information about all the prizes, so people will be interested in entering.

Make it easy for people to enter your contest or sweepstakes. I feel the easiest ways online are from an entry form on your Web site or by e-mail. Capture as much info. as you can when they enter your contest or sweepstakes like:

Company Name
First/Last Name
Street Address
City, State, Zip
Day/Evening Phone Number
E-mail Address
Web Site Address
Purchasing History
Survey Questions

Give your contest or sweepstakes a professional look and feel. Provide an "Official Rules" Web page for your contest or sweepstakes. Include a time period of how long your contest or sweepstakes will be held. Tell visitors how you will deliver the prizes. Include pictures of the prizes on your site. Tell visitors who will judge your contest. Check out other contests and sweepstakes Web sites to get more ideas.

Benson Wong

How To Use Database Marketing To Increase Your Online Profits

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.


The Types Of Information To Collect

The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.


How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.


Beneficial Uses For Your Database

• Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.
• Find out the things they like or dislike about your business. Use the information to target your best prospects.
• Find out how much money your prospects or customers make. Use it to improve your customer service.
• Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.
• Find out how to your improve your existing products or services. Use it to build your customer loyalty.
• Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.

The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods. Take advantage of database marketing and watch your online profits skyrocket.

Benson Wong

How to Plug In Extra Profits

1. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.

2. Swap articles with other e-zines publishers. You could get your articles published more often if in exchange you publish their articles.

3. Ask people to link to your site's content. Some people may not want to link to your home page but might want to link to your content.

4. Convert your web site into an ebook. You could offer your ebook as a free bonus for your product or another business' product.

5. Create ebooks for other web sites or businesses. You could create them for no charge in exchange for an ad or mention of your web site inside.

6. Team-up with eight to ten other sites to promote the same web site. Just include everyone's products on the web site you are all promoting.

7. Give free e-mail consultations to your customers. When you e-mail them back your advice include a small ad for a back end product your selling.

8. Encourage your customers or visitors to e-mail you questions about your product or web site. Just include your sig file with your reply.

9. Give out free web space on your server. Many of your visitors may want to publish their own web site. Just require that they publish your banner ad.

10. Design web sites for other businesses for free. Just require them to publish your banner or text ad somewhere on their home page.


Benson Wong